About
Pure Project is a San Diego craft brewery committed to sustainably sourced ingredients and environmental responsibility as a 1% for the Planet company. They brew a diverse lineup including core beers like the new Rewild West Coast Pale Ale, seasonal pale ales, specialty IPAs, stouts, sours, and expand into hard seltzers, smoothies, wine, and cider. With five taprooms across San Diego County, they host events, offer merch, and partner on conservation initiatives like mangrove restoration.
Sustainably sourced craft beers
1% for the Planet company
Rewild West Coast Pale Ale for environmental causes
Murky IPAs and hazy styles
Five San Diego taprooms
What They Make
Rewild
Citrus-forward West Coast Pale Ale, crisp and refreshing year-round core beer supporting Wildcoast mangrove planting.
Core Collection
Year-round beers including Rewild.
Seasonal Pale Ales
Seasonal offerings.
Specialty IPAs & DIPAs
Including heavyweight IPAs and murky styles.
Hard Seltzers & Smoothies
Beyond beer hard seltzers and smoothies.
Awards
Gold Medal, San Diego International Beer Competition 2022
2022
Silver Medal, Great American Beer Festival 2021
2021
Upcoming Events
Quad Dust Launch Event
Apr 16th 2026, 1:00 PM
Launch at Carlsbad | Offsite
Carlsbad Village Cleanup
Apr 18th 2026, 9:30-11:30 AM
Community cleanup at Balboa Park
Earth Month Giveaway
Apr 2nd - Apr 22nd 2026
Eco-friendly prizes from Pure Project and partners
Frühlingsfest
Apr 24th - 26th 2026, 12-10 PM
Spring festival at all taprooms with stein specials
T-shirt and Beer Promo
May 3rd 2026
$25 T-shirt + beer under 10% ABV at all taprooms
Latest News
Launched Rewild, new core West Coast Pale Ale partnering with Wildcoast for year-round mangrove restoration support; available on draft and in 4-packs. Upcoming heavyweight IPA and OG murky release. Earth Month Giveaway with Patagonia, Yeti, and others ending Apr 22, 2026. New Pure Brew Crew app-based beer club with perks like $1 beers.
